From a board to something you can send
Loom is the step after gathering. You tell it what you're making and who it's for, it settles that into one through-line, then drafts for whichever channel you pick — and everything stays editable.
- 1
Open Loom from a board
Loom is a full workspace, not a dialog. Everything you start lives on its Shelf, so you can leave a piece half-made, come back to it, reuse it, or start another from the same board.
- 2
Start from a brief
Say what you're making and who it's for, in a sentence. Loom offers starting points drawn from the board if you'd rather pick than type.
- 3
Let it find the through-line
From the brief it settles on one core message — the single thing the piece is really about. Everything downstream is shaped by that, which is what keeps a carousel and a page saying the same thing in different registers.
- 4
Choose what it draws from
Point it at the collections and cards this piece should use. A board usually holds far more than any one output needs, and choosing well matters more than choosing a lot.
- 5
Give it a look
Before it generates, Loom needs a design kit — the colours, type and voice to work in. Generate one from the photos already on the board, upload a brand kit, or set it by hand.
Generating from your own photographs is the fastest route to something that doesn't look like a template, because the palette comes out of the images it's going to sit next to.
- 6
Pick a channel
A web page with its own shareable link, or a social set — Carousel for square posts, Stories for vertical. Reels is coming.
- 7
Describe the look you want
Say it in plain language — warm faded 70s film, clean and minimal — and Loom turns that into a preview you can accept or push further. Or skip the back-and-forth and pick from the template gallery.
A look grades the photographs only. It never touches the type, so text stays legible whatever you do to the images underneath it.
- 8
Make it yours in the Studio
Everything lands in the Studio, where you rewrite captions, swap photos, reorder or delete panels, and regenerate anything you don't like — one panel at a time, not the whole set.
- 9
Publish it or take the files
Publish to a public link anyone can open without an account, or export the set as PNGs and post them wherever you post things. The board itself stays private — publishing sends out a snapshot.
Where to go from here
Quick answers
All questions →Loom is Wovea's engine for turning a collection into something finished and shareable — a published web page or a social set. Open the Share icon on any collection in Focus mode to get started.
Before Loom generates anything, it needs a design kit — the colors, fonts and voice it should use. Auto-generate one from the photos already in your collection, upload a kit as a .zip, or configure one by hand. Once it's set, every output from that collection picks it up automatically.
- Web page — a published page with its own shareable link.
- Social set — a Carousel (square, for Instagram-style posts) or Stories (vertical) set of on-brand image panels with captions.
- Reels (video) — coming soon.
Yes. Describe a look in plain language — “warm faded 70s film,” “clean and minimal” — and Loom turns it into a preview you can accept or adjust. Or skip the back-and-forth and pick from a gallery of curated look templates. Either way, the preview is exactly what you'll export.
Yes — after Loom generates a first pass, everything lands in the Studio, where you can rewrite captions, swap photos, reorder panels, and regenerate anything you don't like. A web page publishes to a shareable link, and a social set downloads as an image set sized for the platform.
Weave something from a board
It's free to start. Gather ten references, say what you're making, and see what comes back.
Start a boardLast updated August 2026 · Gather, shape, publish.